Compassion & Choices has raised the visibility and importance of end-of-life planning through digital ads, direct mail, print ads and video development. USA Today included a Compassion & Choices ad in their special edition Black History Month feature, which was distributed to more than 5 million people via print and online.
Planning Equals Peace and Love, Life and Legacy
Our “Planning Equals Peace” and “Love, Life and Legacy” campaigns are designed to reach the African American community in a culturally competent way and inspire them to get their end-of-life plans in order.
Click here to see our other ads in this series.
Why I Give
The “Why I give Campaign” is a social media campaign featuring members of our African American leadership council describing why they contribute to our goal of engaging racial and ethnically diverse communities in end-of-life planning.
Outreach
Across the country and via video conference, we conduct presentations about end-of-life planning and care with an emphasis on reaching the African American community.
A sampling of the topics we cover is below:
End-of-Life Empowerment/Planning
- Why End-of-Life Planning Matters (3-minute PSA)
- General discussions about end-of-life planning and care (interview with Brandi Alexander and Ricardo Thomas on the Senior Zone) (20-minute interview)
- End of Life Empowerment and the Faith Community with Dr. Jeff Gardere, Rev. Charles McNeill, Pastor, and Rev. Dr. Carolyn Gilmore (1-hour webinar)
- Making Your Wishes Known By Planning in Advance with Ottamissiah “Missy” Moore (1-hour webinar)
Dementia End-of-Life Care
- Why planning for dementia is critical to the African American Community (2 ½-minute PSA) and how to use Compassion & Choices Dementia Values and Priorities Documenting Your Wishes Now (2 ½-minute PSA)
End-of-Life Care Options
- The full breadth of end-of-life care options from hospice to palliative care to medical aid in dying.
- What is Medical Aid in Dying? (3-minute 40 second PSA)
Equity in End-of-Life Care
If you are interested in booking a presentation, please contact us.
Black History Month
Each February, in recognition of Black History Month, we lift up the voices of African Americans who have been vocal champions for improved end-of-life care. In 2022, we heard from four advocates:
